How to set up Klaviyo flows that bring in sales on autopilot
If you want consistent, predictable sales from email marketing, your Klaviyo flows need to be set up strategically. Flows should work together seamlessly to guide customers from their first visit all the way to repeat purchases. Think of it as your email sales funnel—moving potential buyers from browsing to checkout, all while nurturing and engaging them along the way.
But here’s the reality: Most brands I audit are missing key flows that could be bringing in more revenue on autopilot. If your Klaviyo setup isn’t optimised, you’re leaving money on the table. Without a well-structured email strategy, potential customers slip through the cracks, resulting in lost sales and lower engagement. The good news? Setting up the right email flows can turn one-time visitors into loyal, repeat buyers—without you lifting a finger.
Your Klaviyo flow checklist
How many of these essential email flows do you have set up?
✅ Welcome flow – Introduces your brand to new subscribers and turns them into paying customers (not just email collectors!)
✅ Browse abandonment flow – Retargets visitors who browsed your site but didn’t add anything to their cart
✅ Abandoned cart & checkout flow – Nudges potential buyers to complete their purchase
✅ Post-purchase flow – Encourages repeat purchases and builds customer loyalty
✅ Win-back & re-engagement flow – Reminds past customers why they should shop with you again
If you’ve got all these in place—amazing! Keep optimising them by testing subject lines, CTAs, and offers to maximise conversions. But if you’re missing some (or all) of these flows, you’re likely losing out on easy revenue.
Need help optimising your Klaviyo flows?
If your email setup isn’t bringing in sales like it should, it’s time for a fix.
In our Klaviyo Build service, we’ll:
✅ Audit your current flows and identify gaps
✅ Pinpoint the highest-impact flows for your business
✅ Map out and build a strategy that works—so you can focus on growing your brand
The right email flows enhance the entire customer experience, increasing brand trust and long-term loyalty. If you're ready to maximise your email marketing potential, let’s chat and get your Klaviyo flows working on autopilot.
