Is your Klaviyo email strategy leaving money in the inbox?

28 Aug

If your Klaviyo emails aren’t bringing in at least 30% of your store’s revenue, I can almost guarantee one (or more) of these things is going wrong.

They're super common.
And the good news? They're super fixable.

After reviewing dozens of Klaviyo accounts for creative, product-based businesses, I’ve seen the same issues crop up again and again.

1. You set it and forgot it

That abandoned cart flow you set up back in 2023?
It’s probably not doing what you think it is.

Your welcome flow might be asking people to follow you on Instagram (cute), but it should really be showing off your bestsellers, building trust, and making it a no-brainer to buy.

And post-purchase? Saying “thank you” is lovely. But where’s the upsell? The review request? The reason to come back?

👉 Your flows should evolve as your business does.
Outdated automations = missed opportunities.

2. Clunky design = No clicks

Let’s be real: Klaviyo isn’t Flodesk.

But that doesn’t mean your emails can’t look good and convert even better.

Common issues I see:

No clear call-to-action (seriously, what do you want your reader to do?)
Buttons buried way too far down the email
Too many links, too much choice, zero clicks

💡 Your emails should make it STUPID EASY for someone to hit "add to cart."
Confused customers don’t buy. Guided ones do.

3. Sign-up forms that flop

No pop-up? Weak hook?
You can’t sell to people who aren’t on your list.

If “Get 10% off” isn’t cutting it, try something with more value and personality. A quiz, a guide, a VIP incentive, something that aligns with your brand and gets people excited to hear from you.

📈 Better forms = more subscribers = more revenue.

Be honest... How many of these sound familiar?

If you nodded along to even one of these, you’re leaving cash in the inbox.

The truth?
Email marketing is not something you “set and forget.”

It’s something you set and then improve.
And when you do?

Your flows convert
Your list grows
Your campaigns actually bring in sales

That’s exactly what we do in the email fix

This is my signature Klaviyo audit + strategy package designed for Shopify stores that want emails to work harder.

You’ll get:

✅ A full review of your flows, campaigns + sign-up forms
✅ 20 bespoke flow wireframes to plug gaps in your strategy
✅ A list growth plan that actually works
✅ A plug-and-play email template so you can start sending better emails immediately