Steal this email idea: How to use curiosity to boost clicks

When you’re short on time but still want your email marketing to do the work, quick wins are everything. You don’t always need hours in Canva or a 1,000-word campaign to get results.

Sometimes, all it takes is one powerful idea.

Here’s a simple one you can swipe for your own business this week 👇

The curiosity-packed email

Example: Warby Parker
Subject line: If you’re curious

That’s it. That’s the whole email.

A single line, linking directly to their bestsellers collection.

The goal? Clicks, clicks, and more clicks.

Why it works

Humans are naturally curious. We hate not knowing something - especially when the answer is just one click away.

It’s wired into our brains. By leaning into that psychology, your emails feel less like selling and more like scratching an itch your customer already has.

The result? Higher click rates and more eyes on your products.

5 more curiosity-driven email ideas

Here are some tried-and-true ways to put curiosity to work in your Klaviyo emails:

💥 Show off bestsellers
Try this: “Want to see what everyone’s adding to their cart?”

💥 Abandoned cart reminder
Try this: “This item’s getting a lot of attention. Find out why before it sells out.”

💥 Gift guides
Try this: “Can you guess our top 5 gifts?”

💥 Reviews
Try this: “This review stopped us in our tracks.”

💥 Back in stock alert
Try this: “Guess what just came back?”

Each one taps into curiosity, keeps your subscribers hooked, and nudges them toward the click.

Ready to get more clicks (and sales) from your emails?

If your email click rates are flatter than a pancake, it’s not your fault - you just need a smarter setup.

That’s exactly what we do inside Clicks & Flows.

We’ll build you a suite of flows that:
✔️ Convert browsers into buyers
✔️ Keep your list engaged with emails people actually look forward to opening
✔️ Get customers clicking and buying consistently

Your emails should earn their place in the inbox. Let’s make it happen.