The must-have Klaviyo flows for automated sales

31 Jul

If you're serious about turning email into a reliable revenue stream, your Klaviyo flows need to do more than exist, they need to work together.

That means guiding your customer from their first interaction all the way to becoming a loyal repeat buyer. Think of it like a digital sales assistant: nudging them when they browse, reminding them when they abandon a cart, and re-engaging them when they go quiet.

But here’s the kicker: most brands I audit are missing key flows that could be generating sales on autopilot.

Your Klaviyo flow checklist

These are the foundational flows every e-commerce brand should have in place. They’re not just "nice to have", they’re essential for turning interest into income:

Welcome flow – Converts new subscribers into customers by setting expectations and showing off your brand
Browse abandonment – Nudges window shoppers back to your site to take the next step
Abandoned cart & checkout – Recovers nearly-there sales by giving them a gentle push
Post-purchase flow – Builds loyalty and encourages repeat purchases
Win-back & re-engagement – Revives dormant customers and keeps your list healthy

What if you’re missing a few?

Don’t panic, most businesses are. But each missing flow is a missed opportunity for a sale that could have been automated.

Whether you’re starting from scratch or have a few flows that need love, the goal is simple: build a system that works while you sleep.

Where to start (especially if you’re short on time)

If you can only focus on a few, go with the highest-impact flows, the ones proven to drive the most revenue fastest:

Welcome flow
Abandoned cart
Browse abandonment
Post-purchase

Start here, then build out the rest as your list grows.

Want help building these flows?

If your Klaviyo setup is feeling a bit bare, or you know there’s money being left on the table but you’re short on time this is where the Klaviyo Build service comes in.

We’ll work together to: