The Never Active segment to clear out dead weight in your Klaviyo account

How to clear out old profiles in Klaivyo

Let’s get into it!

Time to ditch those NEVER ACTIVE profiles lurking in your Klaviyo account.

Build this segment in your Klaviyo account and say bye bye:

Never active
Segment criteria:
If someone can or cannot receive marketing > Person can receive email marketing
AND Properties about someone: created at least 180 days ago OR what someone has or has not done: received at least 20 emails over all time
AND What someone has or has not done: placed order zero times over all time
AND What someone has or has not done: opened email zero times over all time
AND What someone has or has not done: clicked email zero times over all time

Goodbye Never Active profiles, you're welcome 🫶