12 Black Friday offers for small businesses
Black Friday and Cyber Monday are coming up fast, and picking the right offer can make a huge difference for your sales as a small business. If you haven’t figured out your Black Friday offer yet, now’s the time to get on it. While many small businesses just go with one big offer, why not mix it up with two?
Main Offer: This is your big, splashy deal that everyone sees. Think discounts, buy-one-get-one-free deals, or free upgraded shipping. It’s your chance to make a big impact, draw in new customers and convert those “on the fence” shoppers.
VIP Offer: Treat your loyal and returning customers to something extra special. Maybe give them an additional discount, early access to the sale, or a free gift with their purchase. This makes them feel appreciated and can keep them coming back for more. This can run alongside your main offer, it just gives them an extra perk for being a VIP.
Want to make your offers even more exciting?
Stack two ideas together! Here are some combos that work great:
Discount + Free Shipping: Combine a sitewide discount with free shipping for a super tempting deal.
BOGO + Exclusive Bundle: Offer a buy-one-get-one-free deal and add a special discounted bundle just for your VIPs.
Just remember, whatever you choose, make sure it’s:
Profitable: You don’t want to lose money on your deals.
Easy to explain: Keep it simple so customers know exactly what they’re getting.
Easy to set Up: Choose offers that are straightforward to set up.
Easy to fulfil: Make sure you can actually deliver it without adding a ton to your workload.
Once you’ve got your offers sorted, it’s time to tackle the rest of your Black Friday game plan. For a complete guide to crushing Black Friday, check out my blueprint below. Let’s make this your best sales season yet!
