35–50% of sales should come from here 👇
The Full Send
We help creative Shopify brands scale revenue, retention and repeat sales with Klaviyo.
We don’t just advise. We don’t just build flows. With The Full Send, my team writes, designs, and sends every campaign for you, too.
Book our final space on this service for 2025.
Think of us as your behind-the-scenes email team.
We’re obsessed with making your emails sell more, look better and actually land in inboxes.
Sound familiar?
Your flows are live, but they haven’t been audited or optimised in over a year
Campaigns go out… but they’re not segmented, tested, or bringing in the results you want
Email revenue is stuck under 25%, and you know it should be doing more
You’ve grown fast, but your email program’s been left behind
If nothing changes, here’s what you risk:
Losing 20–30% of potential revenue every single month.
Customers falling through the cracks with no post-purchase strategy to get them back again.
A growing list that isn’t segmented, tested or working to increase customer lifetime value.
Wasted ad spend driving traffic to a site with no proper capture or nurture.
Hey, I’m Katie
Founder of Katie Farrell E-Consultant, an email-only agency, and Klaviyo specialist. I ran my own creative e-commerce store for a decade, so I know firsthand how much difference email makes when you’re scaling.
Now I work exclusively with Shopify brands to make sure email isn’t just ticking along, it’s driving at least 35% of your revenue. With my team, you’ll get boutique-level service, creative campaigns and the kind of strategy that keeps revenue climbing.
Playforever
From 0 to 35% revenue from email
Playforever scaled their Klaviyo to:
35–49% consistent revenue from email across 3 markets
5-figure new product launches powered by campaign hype
1,000+ new subscribers added each month
Ivy & Gold
Sign-up conversions up. Repeat orders flowing in.
With new sign-up forms, optimised flows and a founder-led campaign strategy, Ivy & Gold’s email revenue has become one of their most consistent drivers of repeat sales.
Plants for Ponds
56% of sales from email in 30 days
With no automations before and sending the odd newsletter on Shopify Mail, Plants for Ponds launched with our system of flows and forms and hit 56% of total sales from Klaviyo in their first month, which looked like a 1,065% increase in sales YoY, just from email.
Betty Bramble
From simple setup → to repeat-purchase machine
By testing offers and building high-converting flows, Betty Bramble turned her Klaviyo into a retention engine that keeps her audience engaged and buying again.
Bonuses:
✅ Bespoke Master Template → Polished, branded campaigns that convert (no Canva hours needed).
✅ High-Converting Forms → Optimised to capture every visitor and grow your list with the right people.
✅ Smart Segmentation → Campaigns sent to the people most likely to buy, driving higher open and click rates.
✅ Revenue-Driving Flows → Automations covering every stage of the journey (welcome, abandonments, post-purchase, win-back).
✅ Ongoing Optimisation → Testing, list cleaning, and strategy updates that keep performance climbing.
The Full Send Framework:
The Full Send is a done-for-you service where my team takes email off your plate completely: strategy, copywriting, design, scheduling, optimisation.
Audit
We dig into what’s really happening inside Klaviyo.
Review your account setup, deliverability, and benchmarks.
Check flows, list health, and forms against other Shopify brands.
Identify missed revenue opportunities and customer journey gaps.
Optimise
We fix the foundations so every email works harder for you.
Build or refresh automated flows to maximise LTV and repeat purchases.
Design a master template so emails look polished and convert faster.
Create high-converting forms to grow your list with the right people.
Grow
We keep scaling, testing, and evolving with you.
Ongoing A/B testing for campaigns and flows.
Regular strategy updates based on your data and goals.
Continuous list cleaning and deliverability improvements.
Campaign planning that fits around launches and seasonality.
What’s the investment?
The Full Send is designed for Shopify brands doing £500k+ annual revenue, ready to see email driving 35–50% of their sales.
Investment: from £1500 to £3000+VAT per month, depending on the scope.
If you’re earlier in your journey (<£500k in annual Shopify store turnover), I recommend starting with Clicks & Flows.
FAQs
Have questions? Let’s clear them up before you click apply.
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At least 35%, that’s our initial benchmark to hit if your account is currently below that.
What I find is that brands who are driving a lot of paid traffic to their site, tend to site in the 35-40% range for their Klaviyo attributed revenue share.
Smaller brands with less emphasis on ad spend and acquiring new customers will naturally sit higher, with some clients enjoying 45-55% of their stores sales from Klaviyo.
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As someone who used to have a Shopify store, it’s what my team and I know.
Klaviyo’s integration with Shopify means we have an absolute crazy amount of data on your customers that we can dive into to make decisions on how to segment and target them in flows.
It’s the integration we know best, which means no wasted time on workarounds and on support.
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You’ll ideally be making around £500K per year in Shopify sales before we start on the Full Send.
If you’re under this, don’t sweat it. Enquire about Clicks & Flows.
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Depending on your site traffic, we could see results really quickly, within a couple of weeks.
If you’re starting from 0, it’s even quicker to see immediate results. Some flows take longer to feed out than others but you should see results on your “abandon” and welcome flows within a few days.
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This is so common. If that’s the case, we’ll start with an in-depth audit of your Klaviyo account to asses your:
list growth
campaign strategy
segmentation
flows
deliverability
From that audit, we’ll put together an action-plan for your first 90 days. Then we’ll crack on with an updated and optimised template, before mapping out your complete customer journey.
