14 Email ideas for product businesses
Ready to grow your creative Shopify store with email marketing? It's a game-changer for getting more orders, keeping in touch with your audience, and building a community of loyal customers and die-hard fans. I’ve put together 14 email campaign ideas just for you. Whether you're promoting a seasonal offer or sharing what’s new in your Shopify store, these ideas will supercharge your email campaigns and get you real results.
Let's dive in!
Idea 1: Share your story with us
Invite customers into your brand’s journey. How did you get started? Why did you start your business?
Email prompts:
Highlight you, the founder's inspiration behind starting the brand.
Showcase unique stories behind products.
Encourage customers to share their stories and experiences.
Idea 2: Round up of new products
Introduce the latest additions to your collection
Email prompts:
Highlight seasonal trends or themes in the new products.
Include lifestyle images or videos of models wearing the new items.
Offer exclusive early access or special discounts for email subscribers.
Idea 3: Bestselling product spotlight
Feature a popular product and its benefits
Email prompts:
Share customer testimonials or reviews for social proof.
Provide styling tips or pairing suggestions for the product.
Include a limited-time discount or bundle offer to drive sales.
Idea 4: Your products in action
Show how customers use and style your products
Email prompts:
Curate user-generated content (UGC) from social media.
Share customer-submitted photos or videos showcasing products.
Encourage customers to tag your brand for a chance to be featured.
Idea 5: Personalised picks for you
Curate product recommendations based on customer preferences
Email prompts:
Use data from past purchases or browsing history to personalize recommendations.
Offer a quiz or style guide to help customers discover their ideal products.
Highlight limited edition or exclusive items tailored to individual tastes.
Idea 6: Your style guide awaits
Provide fashion tips and styling advice using your products
Email prompts:
Create seasonal or occasion-specific style guides.
Include how-to-wear guides or outfit inspiration.
Collaborate with influencers or stylists to showcase different looks.
Idea 7: Your exclusive offer
Offer a special discount or promotion exclusively for subscribers
Email prompts:
Create urgency with a limited-time offer or flash sale.
Personalise the offer based on customer segments or loyalty tiers.
Include a unique discount code or link for easy redemption.
Idea 8: Find your perfect item
Help customers discover products that match their needs
Email prompts:
Use a product finder tool or quiz to recommend suitable items.
Highlight key features or benefits of recommended products.
Provide comparisons or alternatives based on customer preferences.
Idea 9: BTS: How this is made
Share behind-the-scenes insights into your product creation process
Email prompts:
Showcase artisans or craftsmen at work in your production facilities.
Highlight sustainable practices or materials used in manufacturing.
Offer exclusive early access to upcoming collections or limited editions.
Idea 10: Connect with other brand fans
Foster community engagement among your brand enthusiasts
Email prompts:
Feature customer stories or testimonials about their love for your brand.
Encourage customers to join your loyalty program or brand ambassador network.
Host virtual events or social media challenges to connect with fans.
Idea 11: Meet your must-haves for X
Introduce essential products for specific needs or occasions
Email prompts:
Create themed collections tailored to different customer personas.
Provide tips or recommendations for gifting or seasonal trends.
Offer curated bundles or gift sets at a special price.
Idea 12: Claim your weekend offer
Promote a weekend-only deal to boost weekend sales
Email prompts:
Highlight time-sensitive discounts or promotions.
Include a countdown timer to create urgency.
Recommend products suitable for weekend activities or events.
Idea 13: Limited stock, don’t wait!
Notify subscribers about limited availability of popular products
Email prompts:
Create urgency with scarcity messaging (e.g., "While supplies last").
Include real-time inventory updates or low stock alerts.
Offer early access or priority purchasing for email subscribers.
Idea 14: Discover our quality standards
Educate customers about your brand’s commitment to quality
Email prompts:
Highlight certifications, ethical sourcing, or sustainability efforts.
Share stories or videos showcasing your product testing processes.
Offer guarantees or warranties to reassure customers about product durability.
Love these ideas and thirsty for more? Make sure you’re signed up to get Email Magic, my weekly Klaviyo tips straight to your inbox.
