Are you making this post-purchase mistake?
You put time and effort into getting someone to buy from you, so why does your email communication drop off the second the order is confirmed?
I’ve been thinking about post-purchase flows a lot lately. Email marketing is ultimately about retention. Keeping customers engaged, happy, and ready to buy again. But what I often see when auditing Klaviyo accounts is this:
➡️ A thank-you email gets sent
➡️ Then… silence
➡️ Until the “win-back” flow kicks in months later
That’s it. No check-in. No follow-up. No value shared. No encouragement to return.
Here’s the problem:
Your customers are busy. Like, really busy. They're not sitting around thinking about your brand. If you don’t give them a reason to come back, they probably won’t.
Worse, by the time your win-back flow lands in their inbox (“We miss you!” please, come up with something better), you’re already playing catch-up. The spark has faded.
What to send instead of ghosting after the sale:
Your post-purchase flow should do more than just say “thanks.” It should nurture the relationship, preempt issues, and guide the customer to their next step. Here's how:
💌 What to do next: Offer style tips, how-to guides, or encourage them to tag you on Instagram.
💌 A quick check-in: Make sure their order arrived and everything’s okay, before you ask for a review.
💌 Collect feedback: Send a review request via Klaviyo or your third-party review app.
💌 Share your story: Build trust and connection by telling your founder or brand story.
💌 Invite further action: Encourage loyalty program sign-ups or suggest a product that complements their purchase.
The best part?
All of this can be automated with Klaviyo flows. While you're busy running your business, your emails can be quietly building brand loyalty and generating repeat sales, without lifting a finger.
If your post-purchase strategy starts and ends with a single “thank you,” it’s time for a rethink.
Let’s fix that.
✨ The Email Fix is designed to map out the exact gaps in your Klaviyo setup, so your emails stop being a “when I’ve got time” task and start becoming a steady stream of revenue.
