Flow Checklist
If orders on autopilot are the goal, Klaviyo flows need to work together. Guiding customers from their first visit through to repeat purchases and moving them smoothly down the conversion funnel, from Browse Abandon to placing an order.
Most brands? They're missing key flows that could be generating far more revenue. They've got the basics covered, maybe a welcome series and an abandoned cart email or two, but they're leaving serious money on the table by not building out a complete customer journey.
How many of these flows do you actually have? 👀
✅ All set? Amaaaaazing. Keep doing what you're doing. Once they're set up though, remember to keep them updated and continually optimise/test new ideas for the best results. What worked six months ago might be falling flat now.
❌ Missing a few? Those are sales you could be capturing automatically. Time to get a few more built with our Click & Flows service and start converting more browsers into buyers.
Where to Start (If You're Short on Time)
Look, we get it. You're juggling a million things. If you can only focus on a few, start with these high-impact flows (aka the ones that will make you the most money, the fastest):
🔥 Welcome Flow – Turns new subscribers into customers (not just email hoarders). This is your first impression, and it matters. Set expectations, showcase your best-sellers, share your brand story and make them feel like they've joined something worth sticking around for. A solid welcome series can be the difference between a subscriber who buys and one who ignores every email you send.
👀 Browse Abandonment – Nudges those "just browsing" shoppers back to your site. They landed on your product pages, spent time looking around, clicked through a few items, but didn't add anything to cart. They're interested. They just need a gentle reminder about what caught their eye and a reason to come back and complete that purchase.
🛒 Abandoned Cart & Checkout – Because sometimes people just need a little push. The classic revenue generator that every brand should have running. They got distracted, they're comparison shopping, they had second thoughts about shipping costs, or they simply need a well-timed reminder that their items are still waiting. This flow recovers sales that would otherwise slip away completely.
💌 Post-Purchase Follow-Up – Keeps customers coming back again and again. The sale doesn't end at checkout; that's where the real relationship begins. Thank them, ask for feedback, recommend complementary products, share care instructions or tips and keep the relationship warm so they actually return instead of becoming a one-and-done customer. This is where you build loyalty.
⏳ Win-Back & Re-Engagement – Reminds past customers you still exist (and still have great stuff). People who've already bought from you are some of your most valuable prospects. They know you, they trust you, and they've already handed over their credit card details once. They just need a nudge to remember why they loved you in the first place. A well-crafted win-back series can resurrect dormant customers and turn them back into active buyers.
The Bottom Line
Email automation isn't about sending more emails. It's about sending the right emails at the right time to move people towards a purchase. When your flows work together as a complete system, they guide customers through their entire journey with your brand, from curious visitor to loyal repeat buyer.
Set up the key flows, keep testing what works and let your email do the heavy lifting.
The result? More orders, less stress and revenue that runs on autopilot while you focus on everything else demanding your attention.
Ready to fill in the gaps? Our Clicks & Flows service gets your Klaviyo flows built and optimised with a done-for-you setup plus 6 months of monthly campaign support, so you can manage your own sends while we handle the strategy.
