Steal this Welcome flow idea from Sézane

Based on the emails I received before this, I'm guessing this is at or near the end of their Welcome flow.

It's a plain text email, without being a plain text email.

But fun that they've made it look like an email adding that "from" and "to" bit a the top, I'm into it.

It's also a nice olive branch at the end of the flow for someone who hasn't purchased yet.

They are making it as easy for me to purchase as possible, removing some common objections. 👇

🩷 Offering me Free Delivery on my first order

🩷 Reminding me that returns are free in case something doesn't fit as expected

🩷 I'm going to get a free gift (always love a tote)

🩷 And if I need a hand, I know how to get in touch

This is an easy win for them, and is reminding me a couple weeks after initial sign up to head back to their site and take another look, as something did catch my eye originally but as you do, go distracted.

Use this structure from Sézane to make your Welcome flow work harder for your brand.