How to convert holiday shoppers with email campaigns on Klaviyo

Cheers to the new year! January has rolled in, and while the holiday lights might be dimming, your email marketing strategy is about to shine even brighter. We're talking about converting those holiday shoppers who've just unwrapped their goodies and welcoming the fresh-faced newcomers to your subscriber list.

It's like a post-party afterparty, and you're the host with the most! So, let's dive into the delightful world of January emails, where we'll show you how to keep the sales rolling in, turn holiday buyers into repeat customers, and charm those new subscribers right from the get-go.

Ready to sip on some email marketing magic? Let's pop the cork!

#1. Engaged leads who haven't purchased yet

Look at who signed up to your email list in the last 90 days but hasn't placed an order yet. Send them another Welcome offer/discount or if you're set up to send free samples, go for that (but I know this isn't the case for most of you).

Hey FIRSTNAME, need a little help deciding? Here's a little buying guide for our bestsellers. 

Take £XX off your first order.

Need a hand? Just hit reply and I'd love to help.

Guide them toward your bestsellers, or the one product most customers start with in your range.

Segment definition:

If someone is in a list Person is in Newsletter

AND

If someone can or cannot receive marketing Person can receive email marketing

AND

If someone has done (or not done) Subscribed to LIst at least once in the last 90 days

AND

What someone has done (or not done) Placed Order zero times over all time.

#2. Holiday first-time buyers

Look at people who placed their first order with you over Christmas. Get them to purchase again.

Hey FIRSTNAME, you're going to love this! Become an insider by joining our loyalty program. Here's what it's all about. How it works... CTA is CREATE ACCOUNT then include a little story about the brand.

OR

If you don't have a loyalty program, send them £X to spend on their next order. This is where it's handy to know what kind of offers your audience love, choose either % off or £ off for a limited time, say 14 days or 7.

 Segment definition:

If someone is in a list Person is in Newsletter

AND

If someone can or cannot receive marketing Person can receive email marketing

AND

What someone has done (or not done) Has Placed Order zero times before 11/15/2023

AND

What someone has done (or not done) Placed Order equals 1 over all time

#3. Easy Up-Sells

Think about your brand specifically and which products compliment your bestsellers. Who purchased X but not Y?

Send them a campaign about a product that nicely complements their purchased one. This works especially well if you have a hero product.

Enjoying this? Come back and try this... carefully curated selection of X

SHOP NOW

Segment definition:

If someone is in a list Person is in Newsletter

AND

If someone can or cannot receive marketing Person can receive email marketing

AND

What someone has done (or not done) Has Placed Order at least once in the last 90 days where NAME equals PRODUCT NAME

AND

What someone has done (or not done) Placed Order zero times over all time where NAME equals PRODUCT NAME

Need more help with segments  & campaign planning?

If you're stuck in the weeds trying to plan campaigns that actually sell your products, head over to this 40-minute masterclass that you can watch during your lunchbreak.

I break down the easiest way to segment your list and how I plan a quarter's worth of emails in one go.