How to sell more this spring: 6 email campaigns your customers will love
Spring is officially here, and you know what that means, your customers are refreshing, decluttering, and looking for little pick-me-ups. Whether it’s a wardrobe glow-up, a home refresh, or just a ‘new season, new me’ excuse, they’re already in shopping mode.
If your emails aren’t showing up to match that energy? You’re missing out.
Lucky for you, I’ve pulled together 6 easy spring email campaigns you can send right now to get your customers clicking, shopping, and coming back for more.
1. How to refresh your look for Spring (without buying a whole new wardrobe)
(Goal: Educate and teach them how to use your products to refresh their style/home for spring.)
📩 What to send: A styling or inspiration email showing how small swaps can make a big difference, e.g., how a new bag, a fresh pair of earrings, or updated prints can give a whole new vibe.
💡 Subject line idea: Spring refresh, minus the full closet overhaul
💸 CTA: See the easy swaps
2. The ‘Spring Edit’, your seasonal must-haves
(Goal: Help customers decide what to buy with a thoughtfully selected collection.)
📩 What to send: A handpicked spring collection featuring your best seasonal products, pastels, lightweight accessories, floral-inspired pieces, or fresh decor.
💡 Subject line idea: Spring’s must-haves, all in one place
💸 CTA: Shop the edit
3. The Spring Gifting Guide
(Goal: Help them shop for upcoming occasions like weddings and birthdays.)
📩 What to send: A guide breaking down the best gifts for every occasion, small, thoughtful gifts for birthdays and stylish picks for spring weddings.
💡 Subject line idea: Spring is full of special moments; here’s what to gift
💸 CTA: Find the perfect gift
4. Your spring wardrobe (or home) checklist
(Goal: Educate - Give customers a checklist to guide their seasonal refresh.)
📩 What to send: A fun checklist-style email helping them tick off their spring must-haves, whether it’s refreshing jewellery, updating their home, or swapping out winter accessories.
💡 Subject line idea: The only spring checklist you need
💸 CTA: Check it off
5. Spring cleaning? Make room for something new
(Goal: Buy-My-Stuff - Use the ‘out with the old, in with the new’ mindset to encourage sales.)
📩 What to send: Play into the decluttering mentality and suggest refreshing their space or wardrobe with something they actually love.
💡 Subject line idea: Spring cleaning = the perfect excuse to treat yourself
💸 CTA: Find your new favourite
6. The last chance spring sale
(Goal: Buy-My-Stuff, create urgency with an end-of-season promo.)
📩 What to send: A clearance or seasonal sale email to help you move old stock while giving customers a deal they can’t resist.
💡 Subject line idea: Final call, spring savings end soon!
💸 CTA: Shop before it’s gone
Your customers are already in the mood to refresh, update, and treat themselves. Now’s the time to get into their inbox with emails that actually match what they’re thinking about right now.
Need a little extra help mapping out your emails? Let’s chat. Whether you need a full Klaviyo refresh or just a few tweaks, I’ve got you covered.
Now, go get those emails out. Spring shoppers are waiting. 😉
