Making the most of unconventional marketing days in your email marketing

Does this quirky subject line “Say goodbye to hungry bum 🤭” grab your attention? If it made you giggle, you’re not alone. Underwear brand Stripe & Stare nailed this playful approach to celebrate National Wedgie Day. Not only did they make readers laugh, but they also boosted engagement—and brand awareness—by tapping into an unexpected marketing opportunity.

This is a perfect example of how quirky, unconventional “marketing days” can give your emails a creative edge, helping you connect with your audience in a way they’ll remember.

Why should brands embrace unconventional marketing days?

As a Klaviyo email marketing agency, we’ve seen firsthand how unique campaigns built around fun, underutilized days can stand out in crowded inboxes. Here’s why they’re worth adding to your strategy:

1. They capture attention: Fun, light-hearted themes cut through inbox noise. Celebrating something like National Wedgie Day is about grabbing attention, sparking curiosity, and offering readers something unexpected. Stripe & Stare’s subject line alone stopped people mid-scroll and gave them a reason to open the email.

2. They shift focus to benefits (not features): Instead of listing technical details, Stripe & Stare used humour to highlight the benefits their customers care about: comfort and fit. By tying their message to a quirky theme, they made their product’s value crystal clear and so relatable.

3. They increase engagement: Subscribers are more likely to interact with emails that feel fresh and fun. Quirky themes break up routine promotional messages, offering readers a break from the usual “buy now” emails while still keeping your brand top-of-mind.

Not every “marketing day” will perfectly match your brand, but with thousands available, a few will likely align well with your product or values. Planning ahead makes it easy to weave these dates into your email calendar, so your brand stays top-of-mind with engaging, diverse messages.

Not every marketing day will make sense for your brand, but with thousands to choose from, there are bound to be a few that fit your products, audience, or values.

A little planning goes a long way:

• Make it relevant: Choose days that align with your brand or let you showcase your products naturally.

• Get creative: Use light-hearted subject lines, playful visuals, and storytelling to connect with your audience.

• Tie it to benefits: Highlight how your products solve a problem or add joy in the context of the theme.

For example:

• A skincare brand might celebrate Self-Care Sunday.

• A candle brand could tap into National Relaxation Day.

• A pet brand might make the most of Love Your Pet Day.

Ready for more campaign ideas like this?

If you’re looking to level up your email marketing with creative, results-driven strategies, I’ve got you covered. As a Klaviyo email marketing agency for product-based businesses, I share weekly tips and ideas to help you send emails your customers actually want to open (and click). Get your name on the list! 👇