Small changes, big email wins: How this brand boosted revenue by 46% in 60 days

Sometimes the biggest email wins don’t come from a total overhaul, they come from small, strategic changes done right.

One of my favourite things as an e-commerce email consultant? Checking back in with audit clients a couple of months later to see what’s changed.

Recently, I reconnected with a client who had booked a Klaviyo Audit + follow-up call. She already had a solid setup, 39% of her revenue was coming from email. A great start, right?

But during our audit, we spotted a few quick wins:

✅ Flows that needed a refresh

✅ Missed opportunities to engage loyal customers

✅ A pop-up that was good… but could convert way better with stronger copy and smarter timing

The best part?
Her team implemented everything right away.

Here's what happened in just 60 days:

💥 Flow revenue grew by 20%
💥 Revenue per email jumped from $0.41 to $0.71
💥 Klaviyo-attributed revenue increased from 39% to 57%
💥 Popup conversion rate climbed from 3.5% to 5.2%

That’s the power of small, targeted changes, fast results that make a real difference to your bottom line.

If you’re sitting on a half-finished flow or a clunky pop-up…

This is your nudge.
Because every audit I do comes with clear, actionable steps, and if you want help getting them in place, I’ve got your back.

We’re heading into the home stretch before summer holidays hit. Get your Klaviyo audit booked now and you’ll have time to implement before you hit Out of Office.

Ready to level up your email game?

Here’s how I can help:

Clicks & Flows

Starting from scratch or switching over? I’ll help you build automated flows that convert.

The Email Fix

Already on Klaviyo but know your emails could work harder? Let’s dive in and make them work for you.

The Full Send

Campaign writing, flow builds, A/B testing, strategy, the full works. Done for you.