How email marketing transformed my business
I built my first business on email. Literally.
In early 2020, I launched my first Facebook ads… and a few weeks later, lockdown hit.
E-commerce went wild.
It was exciting, unpredictable, but honestly? Exhausting.
The turning point: Discovering Klaviyo
I set up Klaviyo shortly after (yep, DIY'ed it!), started emailing my list, and suddenly, I had a sales channel I could predict. I could send an email at 7 PM and have £1K in orders before the hour was up.
I was packing orders in the middle of the night to get them all shipped before the school run. I remember filling my coffee flask and walking a mile to my studio in the middle of the night, bleary-eyed but determined. At that point, I could pack 100 pom-pom kits with my eyes closed.
What felt like magic at the time was actually me unknowingly testing and refining email marketing strategies—strategies that I would later use to help other creative founders do the same.
From business owner to email strategist
That’s when my obsession with Klaviyo and email marketing really started.
It wasn’t long before I was the go-to person in small business Facebook groups for Klaviyo support. I was already helping friends set up their Klaviyo accounts and audit their emails. What felt intuitive to me seemed to really trip others up.
So I made the leap into full-time consulting.
Are your emails actually doing their job?
Most e-commerce brands set up their Klaviyo account (I did!) and hope it just works. But when’s the last time you actually looked at your campaign performance… or even your automated flows?
Ask yourself: ✅ Do your emails feel on-brand and engaging? ✅ Are they getting customers to open, click, and buy?
If your answer is "Um… not sure?" then it’s time for a fix.
How I Can Help
💌 If you don’t have Klaviyo set up yet → let’s get it working for you from day one.
💌 If you’ve set up flows but they aren’t bringing in 15-20% of your total store revenue → we can audit and rebuild them so they actually convert.
I’ve helped nearly 100+ e-commerce brands turn email into their most reliable sales driver.
Want to be next? Let’s make your email marketing work for you.
