Time for a welcome flow check-up!

Your Welcome Flow is the first impression your brand makes on new subscribers. If it’s just a single email with a discount code, it’s not doing enough to convert potential customers into loyal buyers.

A well-structured Welcome Flow can drive significant revenue, nurture trust, and turn subscribers into long-term customers. But if it’s not set up correctly, you could be losing out on sales before they even begin.

Does your welcome flow tick these boxes?

Sign into Klaviyo and check if your Welcome Flow meets these key criteria:

✅ 3-5 Emails – One email isn’t enough. A well-thought-out sequence keeps your brand top of mind and provides multiple touchpoints to engage with new subscribers.

✅ Discount reminder in every email – People get distracted and forget! If you’re offering a discount, mention it in every email to increase conversions.

✅ Split at the top for existing customers – You don’t want returning customers to receive a generic Welcome Flow. A split ensures they get the right messaging.

✅ Subscribers exit the flow after purchasing – No one wants to receive a discount email after they’ve already made a purchase. Make sure they exit the sequence once they buy.

If your setup is missing any of these key elements, it’s time for an update!

Quick fixes to improve your welcome flow

If your Welcome Flow isn’t converting as well as it should, try these easy adjustments:

☑️ Refresh your images – If you haven’t updated your visuals in the last six months, give them a fresh look to keep your branding up to date.

☑️ Make the discount & CTA visible – Ensure the discount code and call-to-action (CTA) appear above the fold so subscribers don’t have to scroll to find them.

☑️ Include the code in every email – Reduce friction by keeping the discount code easily accessible. Subscribers shouldn’t have to dig through emails to find it.

☑️ Add a final reminder email – Before the discount code expires, send one last reminder. This urgency often leads to more conversions.

Not sure if your welcome flow is working?

Your Welcome Flow should be your highest-converting automation. If it’s underperforming, let’s fix it!

An Email Audit will help you review your setup, identify gaps, and show you exactly what to improve. Book a session today, and let’s turn your Welcome Flow into a sales-generating powerhouse!