Time to hit SNOOOOOZE

Step 1: Create a custom profile property

We want to create our Snooze profile property. Use your personal email address to do this as a test.

Search for it in your search bar and find your email address.

Click Add Custom Property.

Property name: Snooze

Value: ON

Step 2: Create the segment

Next, create a segment for everyone with Snooze turned ON.

The segment definition is:

Properties about someone > Snooze equals > ON

Step 3: Create the flow

Next, create a flow from scratch.

Trigger the flow off a segment, and choose your "Snooze segment" from the list.

Add a time delay of 14 days.

Drag an "Update Profile Property" into the flow and set it to Update Existing Property.

Set the flow live.

Step 4: Add it to your footer

Add some copy to your footer, like "Too much Klaviyo content in your inbox? Snooze my emails for 2 weeks"

Here's the code for the link:

{% update_property_link 'Snooze' 'ON' 'INSERT URL HERE' %}

Step 5: Exclude this segment from future sends

Don't forget to exclude this segment from your campaigns. Subscribers will automatically be taken out of the segment once their profile property is updated to OFF.

Listen to the end of the video for tips on how to use it for Mother's Day and Father's Day. 🩷