10 quick Black Friday tips for creative Shopify founders
When it comes to planning your Q4 and Black Friday sales strategy, please don't leave it to the last minute. Here are 10 tips to help you make a bigger impact this season, from quizzing your customers to collecting reviews and optimising as you go.
Tip 1: Make your sale easy to find
First, what's the point if your customers can't see your offer? Add eye-catching banners on your homepage and product pages. A countdown timer? Even better! It builds excitement and keeps your deals top of mind.
💥 TECH TIP: Checkout Sendric for easy-to-use timers to add to your Klaviyo emails.
Tip 2: Kick off early
Don’t wait until the last minute to start promoting. Get your BFCM campaign rolling early so customers are primed and ready to shop. Think about offering early access to those who sign up for your email list. The earlier you start, the better!
💥 Get the play-by-play for a VIP Black Friday: Get the Black Friday Blueprint
Tip 3: Get to know your audience
Understanding your customers is crucial for a successful BFCM (Black Friday Cyber Monday). Use Klaviyo segments to send personalised messages. Think about who your deal hunters are, those last-minute shoppers, and your loyal VIPs. The right message to the right person makes all the difference!
Tip 4: Make gifting easy
BFCM is the perfect time for gift shopping, especially since it's so late this year. Set up a gift collection page and maybe even a fun quiz to help customers find the perfect present. Consider offering gift wrapping too!
💥 TIP: Add a one-click tick box offering gift wrapping as an upsell at checkout. If you'd like someone to implement this, get in touch with Pip from Web Design and Stuff!
Tip 5: Boost sales with bundles
Why not increase your average order value by offering bundles? It’s a smart way to encourage customers to spend more while providing them with great value. Group items that are often bought together into a "stocking stuffer bundle" or "teen gift bundle" so they're getting 3-5 gifts in one order.
Tip 6: Gather reviews
After the sales rush, ask for reviews from new customers. They show you care and help potential buyers make decisions. Plus, more reviews mean more trust in your brand! Make sure these are visible on your product pages and collection pages.
💥 APP RECOMMENDATION: Judge.me is cheap and cheerful and gets the job done
Tip 7: Notify about wishlists
Use wishlist notifications to remind customers of items they love. This little nudge can drive sales and clear out stock!
💥 APP RECOMMENDATION: Checkout Wishlist King app for Shopify
Tip 8: Collect meaningful data
Use this busy season to gather insights about your customers. Tools like Hotjar can help you understand what they’re after and how they behave.
Tip 9: Optimise, optimise, optimise
Check your store's performance and make adjustments as needed. Even small tweaks can lead to big changes in conversion rates!
Tip 10: Don’t stop after BFCM
Your marketing doesn’t have to end in November! Engage your customers by encouraging them to share their purchases and experiences. User-generated content is a fantastic way to attract new shoppers. Ask them to tag you on Instagram in your post-purchase flows.
Remember, success during BFCM is all about having the right strategies in place. For a more in-depth guide, grab my Black Friday Blueprint below, packed with everything you need to make this season a hit!
