12 places to add a Klaviyo sign-up form and grow your email list

16 Jan

One of the top questions I get asked is: "How do I grow my email list?" And I get it, building a strong email list is the backbone of driving consistent sales, especially if you’re running paid ads on Meta, Google, or Pinterest.

Here’s the truth: Only 2% of people who land on your website will make a purchase right away. So, what about the other 98%?

You’ve got two options:

Retarget them with ads (costly, but effective).
Collect their email addresses so you can nurture them with automated flows and campaigns.

Option 2 is where Klaviyo sign-up forms come in. A well-placed form can turn casual browsers into engaged subscribers (and future buyers). But here’s the kicker: relying on just one pop-up? Not enough.

To really grow your email list, you need to place sign-up forms strategically across your site and customer journey. The more touchpoints you offer, the more seamless (and effective) your list growth becomes.

12 strategic places to add a Klaviyo sign-up form

Welcome pop-up on your homepage and collection pages
Flyout when someone exits a page on your product pages and cart pages
Website footer… prime real estate that’s often overlooked
In an informative blog post (just like this one!)
On a squeeze page offering valuable content or access to your sale section
On your cart page before checkout
Your "Contact Us" page
Unique landing pages shared on social media like Pinterest and on Instagram stories
Website hello bar
Instagram’s Link in Bio
Order confirmation emails
In your automated flows

Why these Klaviyo form placements work

Every single one of these touchpoints is a chance to:

Connect with potential customers.
Build trust and brand awareness.
Drive future sales by nurturing subscribers over time.

Relying on just a pop-up to collect emails is like trying to catch rain with a teacup. By adding forms throughout your site and customer journey, you’re meeting your audience where they are—with the right message, at the right time.