Building momentum: Black Friday mid-sale and last-chance email strategies

Keeping the excitement alive during Black Friday weekend can make a significant difference in your sales. Mid-sale and last-chance emails are crucial to maintaining momentum and encouraging customers to act before it’s too late.

1. The Power of mid-sale nudges

Mid-sale emails remind your audience that your promotion is ongoing and urge them to take advantage of it. Use subject lines like, “Halfway through Black Friday – Don’t Miss Out!” or “24 Hours Left for the Best Deals!”

2. Creating urgency with last-chance emails

As your Black Friday sale winds down, last-chance emails tap into the urgency factor. Highlight phrases like, “Ends Tonight” or “Final Hours” to push those on the fence to make a purchase.

3. Use testimonials and low stock alerts

Adding social proof and low stock alerts in these emails can further drive urgency. For example, “Only 3 left in stock!” combined with a customer review can be very compelling.

With these mid-sale and last-chance strategies, you’ll keep your customers engaged and motivated, ensuring a strong finish to your Black Friday campaign.