Essential Black Friday email flows: Automations you need to set up now

Black Friday can be hectic (who are we kidding, it’s the most hectic weekend of the year), but setting up the right automated email flows can make your life easier and boost your revenue. Here’s what you need to know about essential automations for your Black Friday campaigns on Klaviyo.

1. Why flows are key

Automation allows you to keep your Black Friday promotions running smoothly without constant manual intervention. This means more time to focus on your business and less stress. It also means that you’re sending out even more emails, giving your entire promotion that extra lift.

2. Must-have flows

Abandoned Cart + Abandoned Checkout emails: Shoppers often add items to their cart but don’t complete the purchase. Send an abandoned cart email within 45 minutes to remind them of what they’re missing.

Browse Abandonment emails: For those who browsed your products but didn’t add anything to their cart, a quick nudge can push them to take the next step. Remind them what deals are live.

Post-Purchase emails: Thank your customers and offer an incentive for a future purchase, such as “Get 15% off your next order.”

3. Quick tips for optimisation

Ensure that your automation timing is adjusted for the high-paced nature of Black Friday. Emails should be sent out sooner than usual to capture your audience’s attention when they’re in the shopping mindset.

With these automated flows in place, your Black Friday campaigns will be set to capture more sales without the need for constant monitoring. 🙌

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