The ultimate guide to Black Friday email segmentation: keep it simple
Black Friday is the perfect time for small businesses to drive massive engagement and sales. But with so many emails flying into inboxes, how do you make sure yours stand out? One key strategy: segmentation. In this post, we’ll show you how to keep segmentation simple yet powerful to maximise your results using Klaviyo.
1. Why segments matter
Segmenting your email list ensures that your messages are targeted to those who are most likely to engage and convert. During Black Friday, time is precious, so focusing on straightforward segmentation tactics can yield the best results.
2. Top segments to use
Engaged Subscribers: Target those who have opened or clicked on your emails in the past 30-60 days. These subscribers are already showing interest and are more likely to take action.
Past Buyers: Include those who have purchased from you before. A special offer just for them can drive repeat purchases.
VIP Customers: Highlight exclusive deals for your most loyal customers. Make them feel valued by offering early access or higher discounts.
Image Prompt: An infographic showing three circles labelled “Engaged Subscribers,” “Past Buyers,” and “VIP Customers” with brief descriptions beneath each.
3. Keep it simple
Don’t get bogged down in complex segment definitions in Klaviyo. During Black Friday, a quick and effective approach can make all the difference. Stick with board segments for the best results. Keep an eye on your key metrics, like Open and Click Rates and re-adjust if needed during the weekend if you start seeing them drop.
By keeping segmentation simple, you can focus on crafting compelling messages that reach the right people and drive the results you want.
