Essential Black Friday email strategies for small businesses: increase your Q4 sales

Black Friday is the most anticipated shopping event of the year, but for many small businesses, it can feel overwhelming to plan and execute a successful email marketing campaign. In this video, Elizabeth Styles, a seasoned fashion brand consultant, and Katie, an email marketing expert, break down actionable strategies to help you make the most of your Black Friday promotions.

From simple segmentation techniques and must-have automations to effective mid-sale nudges and last-chance reminders, this webinar is packed with practical tips tailored for small business owners. Whether you’re a seasoned eCommerce pro or just getting started, these insights will empower you to optimise your email marketing efforts and maximise your Q4 sales with confidence.

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The ultimate guide to Black Friday email segmentation: keep it simple

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