5 ways to improve your sign-up forms
In today’s fast-paced business environment, the to-do list is rarely completed, especially when it comes to marketing tasks like optimising email platforms such as Klaviyo. There’s always more to do and never enough time.
Email marketing tasks, especially in platforms like Klaviyo, often get pushed aside in favour of more urgent things. What if you could carve out just one hour this week to focus on improving your email marketing?
One of the most effective areas to focus on is sign-up form performance. A small improvement in this area can lead to substantial growth in subscribers and, ultimately, customers. If you can improve your sign-up form performance by just 1%, think of how many more subscribers you'd get going through your welcome flow, landing back on your site.
If you get 30 new subscribers each month, that’s 3 extra customers.
If you get 100 new subscribers each month, that's 10 extra customers.
If you get 700 new subscribers each month, that's 70 extra customers.
Everyone is always worried about their segments and flow performance. However, improving your sign-up forms will give you immediate results with your email marketing.
How to improve your forms
Here are a few things that will make a difference on client forms to help them improve performance and get more sign-ups:
👉Offer more targeted forms: Create a suite of forms for different stages of the customer journey across your website.
👉Utilise high-traffic pages: Add forms to your SALE and OUTLET pages to encourage sign-ups.
👉A/B test form design: Experiment with different background colours, images, and layouts to see what resonates best with your audience.
👉Test your copy: Focus on testing headlines, hooks, and button copy to see what drives the most conversions.
👉 Experiment with Welcome Offers: Offering incentives, such as discounts or gifts, to new subscribers can enhance form performance. Highlight the value of signing up by clearly stating what subscribers will gain.
By applying these steps, you will see immediate improvements in your email list growth and customer engagement.
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