How to keep your email campaigns fresh in January (and drive sales)
January can feel like a tough month for businesses. The post-holiday lull combined with a slower start to the year can make it tricky to come up with fresh, engaging email campaigns. But don’t worry—with a little creativity, January can be the perfect time to connect with your audience, clear out old stock, and drive sales.
Here are some actionable ideas to help you make January your new favourite month for email marketing:
1. Lean into Blue Monday
Blue Monday, often called the “most depressing day of the year”, can be a fun and lighthearted theme to embrace in your email campaigns. Use this as an opportunity to engage your audience and brighten their inboxes:
Share well-being tips: Offer helpful advice or share uplifting messages to lighten the mood.
Highlight blue products: Got anything blue in your lineup? Use the theme to showcase them (e.g., “Nothing blue around here except this…”).
Send memes or humour: A playful email like “3 memes to survive the most Monday of Mondays… at least the sky is blue!” adds a cheerful touch.
Treat yourself offers: Encourage self-indulgence with campaigns like, “Need an excuse to treat yourself? Here’s £5 off.”
A little humour and positivity can go a long way in January.
2. Keep sales energy high
Just because the holiday sales are over doesn’t mean the momentum has to stop. January is the perfect time to:
Clear out old stock: Use urgency to create FOMO (fear of missing out) and move leftover products by the end of the month.
Add new sale lines: Introduce fresh products to your sale and re-engage your audience.
Reward loyal customers: Surprise customers who spent over a certain amount during Q4 with a £10 voucher as a thank-you.
By keeping your sales dynamic and engaging, you’ll extend the holiday excitement into the new year.
3. Remind customers of your USPs
January is a great time to reinforce what makes your brand special. Use your emails to highlight:
Perks: Free shipping, easy returns, or other standout benefits.
Quality: Exceptional craftsmanship, eco-friendly practices, or sustainable materials.
Relevance: How your products or services fit into their January goals, whether it’s self-care, organization, or trying something new.
A quick reminder of your USPs helps keep your brand top-of-mind as customers move into the new year.
4. Treat me emails
After the holiday rush, many customers are looking for ways to indulge or treat themselves. Tap into this mindset by:
Promoting self-care products or indulgent items.
Highlighting discounted luxuries they can enjoy guilt-free.
Framing campaigns around “me-time” and self-love, like “Start the year with something just for you.”
These emails resonate because they feel personal and timely, encouraging customers to take a moment for themselves.
Need more inspiration?
If January emails feel like a challenge, I’ve got you covered. Join my newsletter for a year’s worth of actionable tips and fresh campaign ideas—so you’ll never run out of email inspiration again.
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