How to attract the right people to your email list

As a small business owner, your email list is more than just a collection of email addresses—it's your direct line to your audience, your potential customers, and your loyal supporters (your die-hard fans!). Growing your list isn't just something we focus on every once in a while; it's an ongoing strategy. This needs to be your priority Q1, Q2 and Q3 if you want to make bank in Q4 when everyone is doing their Christmas shopping.

We're not talking about just any subscribers though. We want the right people on your list—those who will engage with your content, click through your emails and eventually become loyal customers. We don’t want to be running Lead Gen campaigns on Facebook just for the sake of growing our lists. We want the right people on there.

Why does quality matter so much?

Unlike other marketing channels that come with unpredictable costs and reach (hello Facebook ads), your email list is gold. It's the most powerful tool for engaging your audience, driving sales, and fostering lasting relationships with your customers.

Here’s why growing your email list year-round should be a top priority:

👉 Quality subscribers mean more money:

They're more likely to open your emails, click on your offers, and convert into paying customers.

👉 A healthy list with lower unsubscribe rates:

They also stick around because they're genuinely interested in what you have to offer.

👉 Loyalty and repeat purchases:

These subscribers aren't just one-time shoppers; they're invested in your brand and will continue to engage and buy from you over time.

So, where do you find these magical unicorn subscribers?

Believe it or not, they're probably right under your nose.

They're the ones browsing your products on your website, liking your posts on Instagram, and pinning your products to their Pinterest boards.

But how do you turn these casual lurkers into dedicated subscribers?

It's all in the strategy.

In my guide, "4 Ways to Grow Your Email List," I break down the exact steps you need to take to attract and convert these potential customers into engaged subscribers. From optimizing your website's signup forms to leveraging social media to drive signups, this guide covers it all.

Ready to take your email marketing game to the next level?

Download my free guide, "4 Ways to Grow Your Email List," and start attracting the right subscribers today. Click the link below and let's make this happen!