Improve your abandoned cart flows with loyalty point updates
Let’s chat about leveraging loyalty point programs (like Smile.io) in your Klaviyo email flows to engage your returning customers and loyal fans. This simple addition can encourage them to complete their purchases and cash in on their points, especially if they’ve already accumulated points with your store.
Here’s how to set it up:
Segment your customers
Create a conditional split in your abandoned cart flow to differentiate between customers who have previously made a purchase and those who haven’t. This allows you to personalise your messaging and make it more relevant. Remember, we only want to send a discount to new customers, so reminding existing customers that they have loyalty points to spend is a great “value add” for them without offering them a discount straight up.
2. Add a loyalty points update for existing customers
For returning customers, include a content block in your cart reminder emails that provides an update on their available loyalty points. This is a great incentive to push them over the line and buy again.
BONUS TIP: Save this as universal content in Klaviyo so that you can use the same block in your post-purchase flows and win back flows.
3. Integrate your loyalty points app with Klaviyo
To display loyalty points in your emails, you’ll need to integrate your loyalty points app, such as Smile.io, with Klaviyo. This may require upgrading to a paid plan, but the integration process is pretty easy to set up. Head over to your app’s help section to find the code that you need to insert into your message to make the content dynamic.
4. Customise your message
Once integrated, add a bit of copy into your message that says:
"Save on the items in your cart by using the loyalty points you've been collecting! 1000 Points = £10 to spend at SHOPNAME. You currently have XX POINTS."
Include a clear call-to-action like, "Redeem Points Now" that takes them to their account page where they can select how many points they want to redeem and see their current available offers.
Incorporating loyalty points into your abandoned cart flow can really make a difference to your sales, getting customers back onto your site to redeem their points. It not only encourages your returning customers to complete their purchases but also adds a personal touch to your emails. Plus, who doesn’t love a little reward for their loyalty?
If you want to keep picking up more quick wins like this, make sure you’re signed up for my newsletter! I’ve got plenty of tips and tricks coming your way to help you level up your email marketing.
